The peanut factory was only part of Henry C. Heckerman's business interests. He was also involved in the wholesale grocers business. One of the items he sold was chewing tobacco, known at that time as 'plug' tobacco.
In the early 1900s, one of Mr. Heckerman's advertisements in a local newspaper offered a variety of 'valuable presents' in exchange for coupons he called 'tags' and 'strips.' "For the return of Honest John Plug Tobacco Tags and Bedford Plug Tobacco Strips" the reader could redeem them for items such as a pair of Men's Best Silk Hose Supporters (for 20 tags) or a Ladies' Alligator Pocketbook (for 40 tags). Some of the more expensive items included a pair of sterling silver scissors for sixty tags, a fountain pen for seventy-five tags and a Gem safety razor for one hundred and fifteen tags.